The underlying force? The fear of regret and missing out on a great deal. By pivoting our marketing strategy to emphasize 'limited time offers' and 'exclusive releases', the brand witnessed a 27% sales surge in just three months. 📖 At Zen Media, we once collaborated with a fitness brand (since acquired). This encompasses both FOMO and post-purchase regret. 🛍️💔 In fact, a 2022 study by the Journal of Consumer Psychology found that 83% of customers are significantly influenced by potential regret in their purchasing decisions.
Quiztones review drivers#
I call this "Emotional Gear-Shifting" 🔄💖, a strategy that delves into the unique emotional drivers behind B2B and B2C transactions.įor the B2C customer, the principal driver is the desire to avoid regret. While we're always selling to humans, their motivational driving forces are incredibly distinct. It isn’t just about the “top of the funnel” - it's about nurturing the entire journey. It's clear evidence of why building brand awareness, credibility, and trust is so paramount. One message rings true in every keynote I deliver - B2B and B2C selling are NOT the same.Ĭonsider this eye-opening fact from the Harvard Business Review: a staggering 92% of B2B purchasers are more likely to buy when they believe their choice won't lead to potential criticism or career damage. Quiztones - EQ Ear Training Apps for Musicians, Producers & Audio Engineers #criticallistening #postproduction #storytelling #music #videoproduction #audioproduction #soundmixing #livesound #videoediting #Adobeaudition #adobepremierepro #musicproduction Different microphones have properties that can affect voices in different ways, adding a little processing in post production can really add clarity.
I also highly suggest adding some male and female voice overs (such as portion of an audio book or spoken word) to the list to see how EQ can be used to make your narration more discernible. This is great ear training for you to identify in your mixes where to boost or cut frequencies. Quiztones is an app that uses your music and changes up frequencies randomly where you have to identify the boost or cut in a frequency range. Crucial to that is developing critical listening skills. If you do sound mixing or video production in anyway, as you know a good audio mix is crucial in the story telling process.
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